http://www.jeffclose.com Jeff Close Tue, 05 Mar 2013 20:03:19 +0000 http://www.jeffclose.com en http://jeffclose.com/4803439 http://jeffclose.com/following/jeffclose.com/4803439 Tue, 05 Mar 2013 20:03:19 +0000 Jeff Close 4803439 http://jeffclose.com/MC-Kitchen http://jeffclose.com/following/jeffclose.com/MC-Kitchen Sat, 02 Feb 2013 10:08:47 +0000 Jeff Close 4900631 MC Kitchen — Restaurant Branding Creative Directors: Jennifer Kinon, Bobby Martin Designer: Jeff Close More images can be viewed, here. How can typography play an important role in an Italian fine dining experience? This project was completed while I was employed at OCD Agency. MC Kitchen is an Italian fine dining restaurant in Miami. Identity and restaurant collateral stemmed from the 'MC' monogram that was created. <img src="http://payload130.cargocollective.com/1/10/328551/4900631/MCK_2013_STATIONERYB.png" width="670" height="596" width_o="780" height_o="694" src_o="http://payload130.cargocollective.com/1/10/328551/4900631/MCK_2013_STATIONERYB_o.png" data-mid="26205115" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900631/MCK_2013_ENVELOPES.png" width="670" height="534" width_o="780" height_o="622" src_o="http://payload130.cargocollective.com/1/10/328551/4900631/MCK_2013_ENVELOPES_o.png" data-mid="26205076" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900631/MCK_2013_HOSTESSCARDS.png" width="670" height="534" width_o="780" height_o="622" src_o="http://payload130.cargocollective.com/1/10/328551/4900631/MCK_2013_HOSTESSCARDS_o.png" data-mid="26205081" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900631/04_mck.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900631/04_mck_o.png" data-mid="27444063" border="0" align="left"/> MC Kitchen — Restaurant Branding Creative Directors: Jennifer Kinon, Bobby Martin Designer: Jeff Close More images can be viewed, here. How can typography play... http://jeffclose.com/Verizon-Rebrand http://jeffclose.com/following/jeffclose.com/Verizon-Rebrand Sat, 02 Feb 2013 10:06:01 +0000 Jeff Close 4900620 Verizon — Rebranding Project Student Work Instructor: Gail Anderson How can a telecommunications company be more 'friendly'? This branding project was first developed from a logo, that took a new approach as to what a telecommunications company can be. Verizon, Sprint, AT&T, T-Mobile, among others should make customers feel at ease when they call in for support, or visit a retail store for a new phone. <img src="http://payload130.cargocollective.com/1/10/328551/4900620/00_verizon.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900620/00_verizon_o.png" data-mid="27385537" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900620/01_verizon.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900620/01_verizon_o.png" data-mid="27385538" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900620/06_verizon.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900620/06_verizon_o.png" data-mid="27385676" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900620/05_verizon.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900620/05_verizon_o.png" data-mid="27385678" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900620/04_verizon.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900620/04_verizon_o.png" data-mid="27385531" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900620/08_verizon.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900620/08_verizon_o.png" data-mid="27435745" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900620/07_verizon.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900620/07_verizon_o.png" data-mid="27435750" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900620/09_verizon.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900620/09_verizon_o.png" data-mid="27435888" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900620/10_verizon.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900620/10_verizon_o.png" data-mid="27435887" border="0" align="left"/><img src="http://payload130.cargocollective.com/1/10/328551/4900620/11_verizon.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload130.cargocollective.com/1/10/328551/4900620/11_verizon_o.png" data-mid="27436663" border="0" align="left"/> Smartphone startup animation Verizon — Rebranding Project Student Work Instructor: Gail Anderson How can a telecommunications company be more 'friendly'? This branding project was first... http://jeffclose.com/WALDEN-iPAD http://jeffclose.com/following/jeffclose.com/WALDEN-iPAD Sat, 02 Feb 2013 09:55:36 +0000 Jeff Close 4900575 Coming Soon. Coming Soon. http://jeffclose.com/Sheepshead-Bay http://jeffclose.com/following/jeffclose.com/Sheepshead-Bay Sat, 19 Jan 2013 16:18:48 +0000 Jeff Close 4803556 Sheepshead Bay — New York City Neighbourhood Rebranding Student Work Instructor: Gail Anderson How can we revitalize a New York City area after devastation? After Sandy hit the Greater New York Area, many neighbourhoods along the coast were affected. My intention in rebranding Sheepshead Bay was to add humour in a light-hearted manner by literally putting a sheep's head on a fish. Having that logo as it's foundation, I came up with the idea to have kiosks around NYC where you could pick up an 'aid box' so you can help the victims of the storm in this neighbourhood. <img src="http://payload125.cargocollective.com/1/10/328551/4803556/00_shb.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803556/00_shb_o.png" data-mid="27442344" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803556/01_shb.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803556/01_shb_o.png" data-mid="27442343" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803556/09_shb.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803556/09_shb_o.png" data-mid="27482261" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803556/03_shb.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803556/03_shb_o.png" data-mid="27482295" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803556/07_shb.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803556/07_shb_o.png" data-mid="27482272" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803556/06_shb.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803556/06_shb_o.png" data-mid="27482280" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803556/05_shb.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803556/05_shb_o.png" data-mid="27482287" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803556/04_shb.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803556/04_shb_o.png" data-mid="27482290" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803556/08_shb.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803556/08_shb_o.png" data-mid="27482268" border="0" align="left"/> Sheepshead Bay — New York City Neighbourhood Rebranding Student Work Instructor: Gail Anderson How can we revitalize a New York City area after devastation?... http://jeffclose.com/A-Brief-History-of-the-Future http://jeffclose.com/following/jeffclose.com/A-Brief-History-of-the-Future Sat, 19 Jan 2013 15:43:10 +0000 Jeff Close 4803402 The Future As We Know It — Narrative Motion Student Work Instructor: Ori Kleiner How can you create a visually striking narrative with imposed restrictions? The brief for this project was to create a narrative motion piece about 'A Brief History of'..... The Future As We Know It — Narrative Motion Student Work Instructor: Ori Kleiner How can you create a visually striking narrative with imposed restrictions? The... http://jeffclose.com/National-Geographic-Magazine http://jeffclose.com/following/jeffclose.com/National-Geographic-Magazine Sat, 19 Jan 2013 15:16:59 +0000 Jeff Close 4803288 National Geographic Magazine — Reinterpreted Magazine Student Work Instructor: Carin Goldberg How do you distill a magazine’s elements to it’s purest form? I chose to reinterpret National Geographic Magazine because even though it has a strong historical background, I feel as though it could develop a stronger presence today—design and typography wise. <img src="http://payload125.cargocollective.com/1/10/328551/4803288/00_ngm.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803288/00_ngm_o.png" data-mid="27443052" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803288/01_ngm.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803288/01_ngm_o.png" data-mid="27443051" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803288/02_ngm.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803288/02_ngm_o.png" data-mid="27443050" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803288/03_ngm.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803288/03_ngm_o.png" data-mid="27443047" border="0" align="left"/><img src="http://payload125.cargocollective.com/1/10/328551/4803288/04_ngm.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload125.cargocollective.com/1/10/328551/4803288/04_ngm_o.png" data-mid="27443046" border="0" align="left"/> National Geographic Magazine — Reinterpreted Magazine Student Work Instructor: Carin Goldberg How do you distill a magazine’s elements to it’s purest form? I... http://jeffclose.com/about http://jeffclose.com/following/jeffclose.com/about Sat, 19 Jan 2013 15:06:49 +0000 Jeff Close 4803243 Jeff Close is from Toronto and now lives in New York City. He is a Graphic Design student at the School of Visual Arts. He has interned at Pushpin Inc. with Seymour Chwast, at OCD Agency and this summer he will be interning at Pentagram with Paula Scher. He has also started a side project called Listen Close, where he engages in discussions on design. Jeff is highly active in the design community. E-mail. Jeff Close is from Toronto and now lives in New York City. He is a Graphic Design student at the School of Visual Arts. He has interned at Pushpin Inc. with Seymour... http://jeffclose.com/Monogram-in-Motion http://jeffclose.com/following/jeffclose.com/Monogram-in-Motion Sat, 19 Jan 2013 14:31:17 +0000 Jeff Close 4803046 “JRC” — Monogram in Motion Student Work Instructor: Ori Kleiner How can you create a visual balance between simplicity and complexity? The simplicity of lines is also juxtaposed against the complexity of the movements, as the letters, J,R,C are being animated. “JRC” — Monogram in Motion Student Work Instructor: Ori Kleiner How can you create a visual balance between simplicity and complexity? The simplicity of... http://jeffclose.com/Acorn-Books http://jeffclose.com/following/jeffclose.com/Acorn-Books Sat, 19 Jan 2013 14:23:58 +0000 Jeff Close 4803001 Coming Soon. Coming Soon.